All truths are simple to understand once they are discovered; the point is to discover them.
With more than 20 years in the business of building brands, teams and companies, Bob knows what’s what.
He loves the intellectual rigor of business and marketing, but what really drives him is building teams and client relationships that have each other’s backs and result in great work. He led past teams to 97% client satisfaction, so he's he’s pretty skilled in not just satisfying clients, but thrilling them.
Bob’s expertise and passion have been shared across many local and national not-for-profits as well, including being a Lantern Award winner of the Ad Council.
An insatiable lover of ideas and bringing them alive, Jeremy is a 20-year veteran of designing brands and integrated campaigns for local, national and international clients.
Jeremy is fanatical about creating great ideas for every client — no matter the category, size or business problem.
Jeremy’s creative awards include local, district and national recognitions — all for his ideas and the craft that makes them remarkable.
Jeremy served as President of the Rochester Advertising Federation, the local chapter of the American Advertising Federation, in 2013-2014.
After 25 years in the business, John has more enthusiasm than ever before, seeing every day as bringing new challenges, new ways to work and new fun.
John started life as an account guy, running international businesses in the UK and USA, but realized that it was the planning side that satisfied his insatiable curiosity, zeal and focus. He ran his own planning and brand consultancy, working in UK and Europe before being enticed back to the USA.
He’s worked with brands and clients in the UK, USA and across Europe; B2C and B2B; mega and mini. John’s insight and ideas make them all more successful.
A Chicago native with that hard-working mid-western work ethic, Whit spent many years in great New York City agencies, running national brand campaigns for Bud Light Platinum, State Farm and Dick’s Sporting Goods. Most recently, Whit was Client Strategist for VIA in Portland, Maine where he oversaw the agency’s largest client, Sam’s Club, and led their business, health & wellness, and new club categories.
As Client Brand Leader, Whit’s primary role is to partner with clients by digging into their businesses, providing smart strategies and ideas to help them grow. He’s a true hybrid of strategy, ideation, client service, and team management.
For more than 15 years, Joe has worked as a copywriter and strategist for agencies and brands worldwide, helping clients from local breweries to tech startups and leading international companies turn communication strategies into customer conversations worth having.
Joe previously served as founder and lead creative for independent writing firm Flour, with a client base that included Madison Square Garden, Philips Sonicare, and the Bill & Melinda Gates Foundation.
As Creative Team Leader at Truth Collective, Joe works every day with both clients and the collective itself, contributing to brand strategy efforts, leading and supporting project teams, and keeping his own creative hand in with targeted copywriting, brand voice development, and naming.
— Leslie Dance, Vice President, Marketing, SMART Technologies
— Samantha Mickleburgh, Director, Axminster Carpets
— John Seibold Sr., Owner, Mavin Technologies & Seibold Security Inc.
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