What's the constant need all creatives share? Fuel. Rochester-based Cohber Press set out to reinvigorate its brand by asking local artists to concept and execute images based on one-word briefs for a unique promotional calendar. Jeremy Schwartz's “Lush” (a collaboration with photographer Scott Hamilton) yielded a deeply layered figure study with composited graphics, while Karrie Gurnow's “3D” explored dimension through texture and heroic typography. The resulting artwork was printed using Cohber techniques and promoted through live gallery events, online, and in CRM campaigns.
Recognition for FUEL 2015 submissions:
2016 Silver ADDY - American Advertising Awards / Rochester Advertising Federation for "Lush"
2016 Silver ADDY - American Advertising Awards / Rochester Advertising Federation for "3D"