Hey Joe, where you going with that pen in your hand? Turning messages into conversations. Putting names to brand stories. Choosing manifestos over mission statements. Handling the incomparable media of human speech—as needed—gently, elegantly, or with force. Enacting officewide bans on the term wordsmith. At Truth, Joe’s fingerprints can be found all over our project team leadership, content development workflow, and brand strategy efforts, and he keeps his own creative hand in with copywriting for brands like Lenscrafters, Capital One, and Kodak.
After spending the last couple of decades hopping between cities like New York, Seattle, and now Rochester (at agencies and later his own communications firm) Joe is more excited than ever to see ideas and headlines and body copy and calls to action translated into cut-through creative by great design—and just crosses his fingers that everyone’s names get spelled right on the award submission.