Reports of the death of print have been greatly exaggerated. In fact, printers today are energized, thriving not only on managing the variables in process and workflow, but also on redefining their businesses. It was time for Kodak, the global leader in printing, to use a clearer, louder voice with this passionate audience—a real-world rallying cry that elevates the hardworking heroes on the industry’s front lines, acknowledges their realities, and encourages them to seize the future. Across worldwide advertising, video assets, tradeshow materials and more, Kodak is helping printers Press On.
“I am blown away by how well you transformed our discussions into something so emotional, inspired and engaging. This will truly be a call-to-arms for all printers, while positioning Kodak as a strong supporter and partner in their efforts. Amazing job.”
— Todd R. Bigger, WW Director of Product Management & Marketing, Print Systems Division, Kodak
Recognition for the Press On Campaign:2016 Gold D2 ADDY - American Advertising Awards / AAF District 2 for Integrated Campaign2016 Silver D2 ADDY - American Advertising Awards / AAF District 2 for Print Campaign2016 Silver ADDY - American Advertising Awards / Rochester Advertising Federation for Integrated Campaign2016 Silver ADDY - American Advertising Awards / Rochester Advertising Federation for Print Campaign