Happy clients make great new business advocates, so it was exciting for Truth to get connected within the Master Lock family of brands for the launch of their new Bluetooth-enabled padlock. By applying modern tech to a mechanism that’s remained essentially unchanged for centuries, the Bluetooth® Smart Padlock is an evolutionary slingshot for the humble securer of toolsheds and school lockers. But we discovered that while a smarter lock certainly removed the pains of losing keys or forgetting a combination, what it truly enabled was easier access to the things that matter most to people—their stuff. Rooted in our strategic product tagline—“Access. Remastered.”—and based on a targeted media buy, we created a series of banner ads that showcased the lock’s advantages in relevant real-world scenarios.