According to the Mental Health Association (MHA), one in five people will experience the challenges of mental illness in their lifetime. To help them, MHA offers essential services and support at locations throughout Western New York. In an effort to raise awareness of their offering, MHA came to our long-time partner and friend John Myers for help on a video project. Truth’s own Jeremy Schwartz and Joe Moore added conceptual, directorial, and editorial firepower to the talented team John brought together. The final piece—an emotional and unexpected profile of an individual who escaped the depths of depression with help from MHA—has been a powerful tool as the organization tells their story to donors, the community, and those who need them the most.