1 in 7 people around the world can’t reach their potential because of blurry vision and a lack of access to vision care. That’s unfair.
OneSight is a global organization helping the world to see better, and live better. For World Sight Day 2016, their biggest fundraising event of the year, we had three goals: spread awareness of the global vision care crisis, position OneSight as the leader in solving it and drive monetary contributions to the cause.
This led us to the idea of #unblur. Through this platform, we could show firsthand the impact of a lack of access to vision care and demonstrate how clear sight empowers people to see a better future for themselves and the world. Specifically, how a pair of glasses and an eye exam can #unblur learning, love and life.
We activated this campaign through social media using a combination of GIFs and video directing people to the OneSight website to learn more and make a donation in honor of World Sight Day.
One woman’s story of a life unblurred is captured with striking 360 degree filmmaking. Please watch using the Chrome browser or the YouTube app for a more immersive experience.
On World Sight Day, the #unblur campaign drove over 80 million impressions on Facebook, Twitter, and Instagram alone.
Fifteen partner companies from the Luxottica family of brands supported World Sight Day by featuring #UNBLUR on their website homepages.
Recognition for the OneSight World Sight Day Campaign:
2017 Gold ADDY - American Advertising Awards / Rochester Advertising Federation for Return On Investment (ROI)
2017 Silver ADDY - American Advertising Awards / Rochester Advertising Federation for Public Service Integrated Campaign
2017 Silver ADDY - American Advertising Awards / Rochester Advertising Federation for the Rwanda 360 Video in Public Service Online Video