Capitalizing on the momentum of 2015's award-winning Press On campaign, Kodak wanted to see the idea expand and evolve in 2016. We knew that video—easy to consume and more likely to be shared—would be at the center of that evolution, but we also knew we had to avoid the talking heads and faceless product demos that litter the commercial print category's YouTube channels.
The fresh, unexpected answer was a vlog-style travelogue hosted by a dynamic new face for Kodak, designer and illustrator Tad Carpenter. A believer in the power of print (and the perfect proxy for Kodak's customer's customers), Tad leads us around the world visiting commercial printers and documenting their stories of everyday innovation, sustainability, partnership, and success made possible with Kodak. First stop: Germany.
For the sequel to our premiere webisode, Tad, the Kodak team, and Truth hit the River Walk in San Antonio, Texas before visiting local commercial printer Shweiki Media. The Shweiki story is all about embracing recent innovation in print technology—and then using it to meet their mission for customers.
More webisodes are currently in production. Check back soon to see how the series evolves through 2017.
In-market digital media support for the Press On campaign includes static banners as well as rich media placements on popular industry websites. These expanding units deliver messaging and a teaser video for the series, then direct viewers to Kodak’s graphic communications page, where they can watch full webisodes and access related content.