Warm, bright, optimistic, upbeat. Critical feelings for the education audience in any business relationship. But the consumer electronics/software companies maintained an ultra-sleek visual approach and left a pretty big gap between their technology and what mattered most to their education customers. When SMART approached us to develop a modern video to introduce viewers to SMART amp and the impending wonders of what it would do, we knew custom animation could deliver in a new way and demonstrate SMART is an education tech leader that understands the human needs of the teaching and student community.
5,000 views on company YouTube site alone, before they launched
The video opened doors and relationships to new content providers and partners who signed on to license their educational content for use on the SMART amp platform.
Recognition for the SMART amp Inspire Amazing video:
2014 Silver ADDY - Rochester Advertising Federation
2014 Pinnacle Award - American Marketing Association