Tibor Nemeth, a Winston-Salem, NC-based photographer, prides himself on capturing powerfully raw, honest humanity in all of his subjects whether he is on location or in the studio. His work reinforces that our fundamental needs, emotions, and desires transcend race, geography, and culture. That's a lot to communicate for one promo mailer.
By creating a dual-sided magazine, Human Being/Being Human, we juxtaposed two very different bodies of work—women modeling sportswear in North Carolina and children and families living their normal lives in Rwanda. Not only did this show off Tibor’s craft (priority #1), parallel captions communicated the conceptual message that these two series aren’t so different after all. That no matter where you are in the world, we love, we feel joy, we feel shyness, and we are all human.
“Life is good and work has started cranking so it has to be our promo!”
– Tibor Nemeth