In just our eighth week of business, the Ad Council of Rochester (now Causewave Community Partners, one of our fave local organizations) needed some big thinking for their biggest fundraiser of the year. Shifting strategy from the expected, we turned the focus on the everyday people who fuel nonprofit efforts, and the uplifting feeling they get from joining the movement. RISE was a challenge and a reward to volunteers. It was also rewarding for the Ad Council, as ticket sales exceeded projections and event donations doubled from years past. Our own lesson? You’re never too small to make a significant contribution.