Following our Spring™ identity work, the team came back to us looking for new approaches to the Spring site, especially the homepage. We needed to drive customers to use Spring, while positioning Capital One as a small business partner—and do it with energy and zeal. Leaning into the promise that Spring, “Brings together big business opportunity for small business boom,” three different concepts made great deals a matter of smart business.
Triumphant things can happen for small businesses when they use their money to grow their business—not just keep it running.
Small businesses want to be smart businesses. Let’s show that using Spring is the antithesis of bad business.
There are a lot of ways to explain what Spring is, but at the end of the day, it’s helping small business get good deals so they can keep growing.