What's the constant need all creatives share? Fuel. Rochester-based Cohber Press set out to reinvigorate its brand by asking local artists to concept and execute images based on one-word briefs for a unique promotional calendar. Jeremy Schwartz's "Lush" (a collaboration with photographer Scott Hamilton) yielded a deeply layered figure study with composited graphics, while Karrie Gurnow's "3D" explored dimension through texture and heroic typography. The resulting artwork was printed using Cohber techniques and promoted through live gallery events, online, and in CRM campaigns. For 2016, 12 writers were asked to craft a letter to someone—living or dead, real or imagined—based on the year’s theme: LOST & FOUND. For the July 2016 entry, Truth Collective Creative Team Leader and copywriter Joe Moore came in hot.