“I love how summer slows down in the agency business so we can really catch our breath and enjoy all our community has to offer.”
— Said absolutely no one at Truth Collective this year
As usual we’ve been far more focused on our clients than ourselves since our last update — and we wouldn’t have it any other way. That said, there is much to discuss…
Team Truth welcomes Peter Simpson
Pete Simpson joined Truth as Senior Art Director and has been driving many clients’ integrated work with print, digital and video forms of branded content. Our second Brit means more confusing talks about football around here come this fall.
MasterLock appointed Truth to lead the charge on a new product set to launch in late September. This iconic brand chose Truth and Butler Till among a national agency set this past spring. We’ll share the work once the product is in market.
Google and Truth just completed a strategic planning assignment that led to new insights and plans for the Google Store. We capped it off with video content idea platforms to drive product announcements and shopper engagement.
Marketer of the Year 2015. In May, we received this amazing award from the AMA, Rochester Chapter in recognition of creativity that drives business results. The campaign cited was Kodak FilmWorthy, and we couldn’t be more proud to earn this just two years into our existence. Astonishing effort from our team and kudos to great clients.
From Alternatives to Battered Women to the undeniable strength of Willow. Truth is a proud behind-the-scenes partner of this great organization, which for 40 years has been the primary domestic violence service organization in Greater Rochester, leading the naming and re-brand this past spring. Please support them in your donations of time, talent and treasure at their new site — produced in partnership with our friends at Makeway.
Truth on the rise
Truth Collective is fortunate to be in growth mode once again. We are likely going to be seeking some new creative and account talent to join our team, as well as a new role we’re creating to help us drive our clients’ business forward — think of it as an uber-producer. If you are super driven, proactive, have a POV (and can express it without being an A-hole), and want to be part of creating an exciting culture, we’d like to hear from you. Email us at firstname.lastname@example.org to start a conversation.
That’s enough for now. Thanks for your time checking us out today.
At your service,
Bob, John, and Jeremy