Earlier this month, we sent part of the Truth Collective OneSight team to volunteer with the not-for-profit’s Vision Van, a temporary clinic that visited the Fresh Air Fund day camp in Fishkill, New York. “It’s about getting immersed in what we talk about all the time, really being there, experiencing what they do so we can do our best work for the client,” copywriter Alyssa Davis explains. Our Truthers were the first point of contact, interacting with every one of the 98 boys attending.
When you consider OneSight’s initiatives worldwide, says partner and strategy lead John Roberts, “with people lining up around city blocks for glasses, the scale of what can happen is immensely meaningful even on a small scale.”
Access to proper eye care in the US alone is limited by factors including affordability, transportation, and awareness. OneSight seeks to eradicate the global vision care crisis one pair of glasses at a time with both volunteer-based temporary care clinics and sustainable, community-based vision centers. “People talk about the power of reality,” John says. “Few people consider how lack of vision constricts life until you really get into imagining what it means when you can’t read signs. Literacy is lost. You can’t read a computer. Can’t have a job. Can’t drive. Can’t, can’t, can’t…”
Emma had a similar reaction. “It was shocking to me that boys ages 12-15 had no prior prescription and couldn’t even read the top of the eye chart. How do they sit in your classroom all year? It’s hard enough to get any 12 or 15-year-old kid to sit still and focus.”
Being immersed in the process and having these stark realizations allows our team to tap into the OneSight reality and explore how we can best support sustainable growth of their initiative. But more importantly, Truthers made meaningful impact through their time and efforts serving almost a hundred New York City kids in need of proper vision care.