Brandchannel covered our See. Good. Daily. campaign for LensCrafters today. They like it as a corporate social responsibility initiative. We love it as a millennial-minded daily disposable contact lens campaign. So far it's driving both brand affinity and lens sales, so we won't argue over the labels.
The Business of Furniture covered our Gunlocke rebrand which launched at Chicago's NeoCon 2016 tradeshow. Across advertising, collateral, video, and a showroom redesign, we reinforced the concept of individual achievement and reintroduced the beauty of Gunlocke's craft to help reveal possibility and productivity, imagination and integrity.
The theme of the Rochester Advertising Federation's ADDY celebration was “Grit and Glory,” and we must say, it was certainly a night filled with lots of glory. We’re proud to have brought home a total of nine silver and gold awards plus the top honor—Best of Show for our Kodak Filmworthy Campaign.
Here are a few things the judges out of Washington D.C. had to say about the campaign:
“This is a great Rochester story. It was really strong work and really strong art direction. Very, very smart.”
“Not only did they take a holistic approach, but they used every one of those mediums really well.”
The video of judges' comments shown during the Best of Show presentation:
Congratulations to all of the other Rochester ADDY winners, especially our fellow “Best of” winners and friends: Cohber, Inc., Best of Print, Myers Creative Imaging, Best of Photo, and Optic Sky Productions, Best of Video and Broadcast. 🍾🍾🍾