Brandchannel covered our See. Good. Daily. campaign for LensCrafters today. They like it as a corporate social responsibility initiative. We love it as a millennial-minded daily disposable contact lens campaign. So far it's driving both brand affinity and lens sales, so we won't argue over the labels.
In our hometown, the domestic violence rates are 2.5 times those in the rest of NY State. No matter where you live, it’s time we all stopped ignoring this dirty secret and do something about it.
October is Domestic Violence month, and our team at Truth has poured heart and soul into our pro bono client Willow to be ready to launch a new communications campaign. The campaign kicked off on Thursday September 22, Take a Stand Against Domestic Violence Day. See the full campaign in our work section.
My speech from Willow's September 22nd media event at the new Willow offices on East Avenue.
We are proud to support Willow and we hope you’ll spend a moment to see what we're doing, but more importantly, thinking how you can support this community issue.
A huge thank you to our amazing team, especially Karrie Gurnow, Alyssa Davis, Mike Tracy, and to our really talented, generous friends who made this happen: including producer Tiffany Staropoli, Optic Sky, Push Music & Post, Makeway, Tipping Point Communications, and all the media partners that are running the creative to spread the word.
The Business of Furniture covered our Gunlocke rebrand which launched at Chicago's NeoCon 2016 tradeshow. Across advertising, collateral, video, and a showroom redesign, we reinforced the concept of individual achievement and reintroduced the beauty of Gunlocke's craft to help reveal possibility and productivity, imagination and integrity.
The RBJ's Kerry Feltner caught up with us and published this update in late 2015.
In June 2014, Partner John Roberts wrote a pice that was picked up by The Agency Post (now part of Hubspot) about launching Truth Collective
Just a month after starting Truth Collective, The Agency Post picked up an article by John Roberts for their July 11, 2013 post about truth in advertising.
The Rochester Business Journal was first to break the news of Truth Collective's humble beginnings in June 2013