Today, we celebrated the launch of client partner NEXTCORPS—a not-for-profit formerly known as High Tech Rochester—in their new headquarters at the freshly renovated Sibley Square building in the Downtown Innovation Zone.
This rebrand brings new latitude to their mission. As both a catalyst and a conduit, NEXTCORPS empowers innovation-based entrepreneurs to plug in, propel, and sustain the charge of ingenuity to achieve regional development with global economic reach. And Truth Collective is proud to have a hand in shaping that future, working on the brand identity, key messaging, look and feel, and elevation of neighborhood ethos.
Both the name and logo point to that future, with the -corps element inciting a critical mass united by the spirit of cause.
From the reception area, down hallways, and throughout common areas, we punctuated the space with key messaging for the brand’s unveiling. Rallying cries align the energy of NEXTCORPS’ promise through kinetic action words associated with its character.
Governor Cuomo’s economic development czar Howard Zemsky spoke at the launch, declaring Rochester as upstate’s “Capitol for innovation,” and highlighting NEXTCORPS’ appeal as more than an incubator.
As a destination for investors and inventors the world round, NEXTCORPS commands a community-oriented role in the immanent future of regional prosperity—based in the Rochester economy of today and accelerating toward indefinite global engagement tomorrow. Right in the Downtown Innovation Zone.