Ideator, image maker, dreamer, and doer, Pete fuels up for creative dominance with a bowl of Weetabix every day. No, seriously—every single day. It’s just one of the foundational influences of his native England, where Pete developed parallel passions on the football pitch and in the pitch room. With conceptual thinking and an expert design eye, Pete has an uncanny ability to visually interpret complex issues and deliver I-wish-I-had-thought-of-that ideas for brands like Honeywell, Master Lock, and BMW. The “quiet storm” on our core team, Pete nonetheless believes fiercely in strategy and is unafraid to push creative boundaries.
Although highly forgiving of all our human flaws here at Truth, Pete is sadly never happy with the final results of his work. He can often be found discussing potential improvements well after it’s won awards—which it does, including a couple dozen ADDYs and recognition in the Ad Age BtoB Best of 2016.