SMART is a global technology innovator with an audacious purpose “to redefine how the world works and learns.” SMART has played a massive role in our children’s education for decades; their interactive white boards are in millions of classrooms around the world and they are loved and trusted by teachers and students alike. But in today’s environment of technological fervor, they need to leverage their strongest asset: the brand. We helped them define the brand promise anchored in human truth: the most powerful, critical moment of teaching is that spark of the human connection that unleashes our potential.
Recognition for the SMART Education Anthem:
2015 Silver ADDY - Rochester Advertising Federation
2015 Pinnacle Award - American Marketing Association